Tata Consultancy Services (TCS) has entered into a strategic partnership with Porsche AG to expand AI services across Porsche’s mobility value chain, supported by a five-year strategic deal from Porsche. Under the arrangement, TCS will create a dedicated AI Mobility Centre of Excellence for Porsche, with the facility intended to support innovation across manufacturing, engineering, operations and customer experience. The collaboration is designed to strengthen AI-powered mobility initiatives by combining capabilities from both companies across the automotive value chain.
The partnership will also see TCS, through its subsidiary, acquire 100% of MHP Management- und IT-Beratung GmbH (MHP), Porsche’s Germany-based management and IT consulting subsidiary. The proposed partnership and acquisition remain subject to regulatory approvals.
MHP contributes automotive and industrial consulting and implementation expertise, particularly in business transformation, AI, SAP, manufacturing digitalization, and connected mobility. Its experience in complex automotive and industrial transformation programs is expected to complement TCS’ global scale and engineering prowess.
K. Krithivasan, CEO and Managing Director, Tata Consultancy Services, said, “TCS is pleased to partner Porsche in its transformation journey. As AI, software, and data redefine the automotive industry, this partnership brings together TCS’ capabilities in AI, engineering, technology and business transformation with MHP’s strong automotive consulting expertise. Together, we will industrialize AI at scale for Porsche, accelerating innovation across the value chain to deliver intelligent, software-defined mobility experiences of the future.”
Dr. Michael Leiters, CEO, Porsche AG, said, “Porsche is taking another important step in its strategy to focus resolutely on its core business with the transfer of MHP to Tata Consultancy Services. At the same time, we are gaining a strategic partner in TCS. By combining Porsche’s automotive expertise with TCS’ digital technology and AI capabilities, we will further strengthen our innovative power, increase efficiency, and boost our competitiveness in an increasingly data and software-driven world of mobility.”
Three Core Pillars of the Collaboration
The partnership will be built around three core pillars. The first focuses on scaling AI execution and drive outcomes for Porsche. TCS will establish a dedicated AI Mobility Centre of Excellence (CoE) to industrialize use cases involving several core technologies for the mobility sector. Its focus will be on turning AI ideas into secure and scalable solutions aimed at improving velocity, operations resilience and competitiveness across Porsche’s product and value chain. TCS and Porsche will work together to integrate AI into intelligent manufacturing and operations, engineering and customer experience. The initiative will bring together Porsche’s world-class automotive engineering and brand experience with TCS’ capabilities in AI, product engineering, technology and business transformation, further supporting the development of AI-powered mobility across the organization.
The second pillar involves creating a platform for long-term value creation. TCS’ expertise is expected to provide a foundation for expanding AI transformation and delivering business outcomes for Porsche’s organization and its mobility ecosystem. The five-year business strategic deal between Porsche and TCS is intended to establish that foundation and support the delivery of these outcomes.
The third pillar covers the acquisition of MHP by TCS through its subsidiary. With its established automotive consulting and AI transformation capabilities, MHP will strengthen TCS’ presence in the German market and among European automotive and industrial customers.
