Smart Manufacturing Week 2026

HAAH Automotive and Oracle NetSuite announce first All-Cloud Ecosystem for an automaker

AI Summary

HAAH and Zotye USA are partnering with Oracle NetSuite to implement a cloud-based platform that manages the entire automotive ecosystem for sales, distribution, dealer operations and management systems, CRM, parts, service finance, call centres and warranty systems. This will provide total visibility and a single view into the entire supply chain from production to delivery and inventory management with web and mobile analytic reporting.

”This unified ‘one platform, one cloud-based solution’ system will provide the automotive industry with unprecedented simplicity, transparency and ease of use for customers, dealers, employees and the distributor,” said Hale. “Nobody has done anything like this before in automotive field as most OEMs have traditional models with legacy systems and disparate data silos that fall short of end-to-end processes across functional business areas. That makes real-time information that enhances the Customer Experience (CX) impossible. This new system is truly leading edge.”

The platform offers an event based fully integrated real-time business management system for all operations for dealers and the distributor that will give customers a hassle-free, haggle-free buying and ownership experience, while creating a platform in the cloud to speed operations for both dealers and the distributor.

“As a new entrant into US automotive sales, we have no legacy systems and no history to hold us back. This puts us in a unique position to lead the way when it comes to innovation and provides dealers with several benefits by using a core system that is cost effective and provides a single version of the truth which is a large financial advantage. Dealers can prepare and aggregate their data in less time and spend more time making business decisions and business process improvements.” said Burkhouse.

“Gathering information customer by customer empowers their employees to deliver a more personalized customer experience. Also, major software updates are provided twice a year and minor updates from the cloud that will make their system obsolescence proof. Dealers that have multiple retail stores will have the same software version with a more efficient Dealer Management System (DMS),” added Burkhouse.

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